Press Release: SEMA 2010

TOUGH COUNTRY is a leading manufacturer of aftermarket heavy-duty truck accessories. The company is proud to have established a reputation for excellent direct customer and dealer communication. Our products are preferred among off-road enthusiasts, rural and suburban truck owners because of the quality and the custom options offered.

TOUGH COUNTRY offers four lines of front replacement bumpers. The Deluxe front is the only bumper on the market that gives you a 4” pipe all the way around the front of your truck, wheel to wheel. Our Traditional front, like our other series, is frame mounted, requires no vehicle modifications, and is available with numerous options. The Apache is a versatile front end replacement that adds less weight while securely holding aftermarket lights with the euro bar option. The Evolution series is an aerodynamic fit made using flat 10-gage steel plate that comes with textured black chisel industrial powder coat finish with is available as an upgrade on the other models as well. Like the full replacements, the TOUGH COUNTRY brush guard offers superior protection and contoured style with the option of expanded metal and a winch mount.

Options available on most models include an expanded metal grill, a flush or protruding receiver tube, shackle mounts and shackles, a universal winch box, custom fog light sleeves and a 3” body lift modification.

For equal protection behind your truck, TOUGH COUNTRY has designed a Deluxe, Traditional and Evolution series rear replacement bumper. Complete this package with the sturdiest step bars or running boards on the market. They are frame mounted to offer a stepping platform and side vehicle protection. They are available in full length (wheel to wheel) as well as for dually trucks.

TOUGH COUNTRY doesn’t stop there. We also manufacture three models of headache racks, a full line for the Kawasaki mule, and specialty products for Jeeps and Hummers. All of our products are finished with a nine step industrial strength high-gloss powder coating process available in a variety of colors including a color match for King Ranch Fords.

This year at the 2010 SEMA Show, we featured the Deluxe front replacement bumper for the 2011 Ford Super Duty King Ranch edition in Pale Adobe metallic powder coat finish with a flush receiver mount, OEM fog light sleeves, and shackle mounts. Dealers from across the nation were impressed with our Evolution Series front replacement bumper for the 2011 Ford Super Duty with full top bar and custom fog light sleeves in our unique textured black finish at the New Product Showcase. Our booth presentation captivated the attention of dealers, consumers and media gathered to participate in the excitement of our company. We look forward to the success of the coming year and SEMA 2011.

Whether adding products for protection or aesthetics, TOUGH COUNTRY has truck, SUV, and ATV accessories made 100% in America exactly the way the customer desires. Call us directly at 979-543-9204 to speak to someone on our team about your order or to learn more about our company.